Dreamcast - It's thinking ~ I don't understand it.

Quote:

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Originally Posted by Zz Badnusty

I seriously believe it has to do with the very audible disc drive.
The think makes noise like a machine, it is "thinking"

edit: haha guess I should read the responses before posting:


Exactly, the marketing department was tasked with a way to make the loud disc drive seem OK, or desirable.

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lol I hope that is not true. I was just making a joke.

When the DC was originally released in Japan it had a pretty advanced AI system, but by the time it was released in the US the AI routines were overwritten by Windows CE.

Speaking of which, I'm thoroughly disappointed by the advertisement of Windows CE. I was hoping to find out that you could boot Windows CE and do all sorts of cool stuff on your Dreamcast. Too bad it was only a dumb SDK...

I'm surprised no one posted the launch ad:

I thought the "It's Thinking" advertising was pointing to the extremely well graphics, speech, sound, and auto-ability of it's games as that time, which was on point when you look at a Dreamcast game and then compare it to a PlayStation and Nintendo 64 game.

All I recall is that when I was a sophomore in HS and Dreamcast launched, I remember thinking how it made my PlayStation games look old as heck.

I didn't even fathom SEGA coming back after Saturn, let alone going from 32-bit all the way to 128-bit.

The ad-verts were catchy for late 90s-millennium era.


but a shame they still got out-hyped by SONY with PS2.

Whoever ran the Segata Sanshiro campaign could have sold the then-new system to the perpetual cynics in Europe and NA. Now that was Sega's marketing at its finest.

Here's a link to an advertising pamphlet

It's currently on my wall in my kiosk room, and considering that's in a complete state of disarray I am not able to get a better picture currently. It was definitely marketed after A.I. that could school you! There's more in the pamphlet to prove that fact but I don't yet have a scanner...I'm working on it!