The world famous advertising campaign for the Dreamcast. It's thinking. What exactly was the message here? I don't know what the Dreamcast was thinking about. Is it some sort of metaphor?
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The world famous advertising campaign for the Dreamcast. It's thinking. What exactly was the message here? I don't know what the Dreamcast was thinking about. Is it some sort of metaphor?
It's thinking, "Yep, Sega's gonna fuck up my marketing just like they did with the Saturn. Not to mention the 32X. Oh God, I hope they don't rape my expansion port with a nasty "upgrade" like they did with Genny or poor Meg. Man, I wish I was made by Nintendo."
It's what they used to explain away all that CD drive noise.
Person: "What's that racket?"
Rep: "It's uh... thinking!"
:lol: Beat me to it. This is what I've always heard too.Quote:
Originally Posted by old man
It was referring to A.I.
those were some terrible commercials :(
Ah, okay. So Sega was trying to appeal to the contemporary trend of A.I. I see now.
But the other posts in here are pretty damn funny too. :lol:
I always thought it was like Blast Processing 2.0. =P
Wow, even worse than what we got over here.
They actually did this across the whole of Europe:
They tried to sell us on the online features... in a country with no free local calls. You couldn't use your own ISP if you had an unmetered service, you had to use Sega/BT's metered line. You couldn't use broadband either, and even if you could it was on the silly side of £25/month.
Greeeeeat... :roll: Although they were quite funny :D
The American ads, apart from that last one, just remind me of this:
What's even more annoying about that is that Sony's ad campaign was actually successful!!! Wtf?
I was always partial to this one:Quote:
Originally Posted by Blammo
To compound the marketing fail, when the first set of adverts talking about playing together were in circulation there were no net enabled multiplayer games for the system in Europe. Oh, and they showed nothing from actual games. Yes Sega, when your console absolutely craps over the others available in terms of graphics, it might be a good idea to actually show that.Quote:
Originally Posted by Blammo
I seriously believe it has to do with the very audible disc drive.Quote:
Originally Posted by Guntz
The think makes noise like a machine, it is "thinking"
edit: haha guess I should read the responses before posting:
Exactly, the marketing department was tasked with a way to make the loud disc drive seem OK, or desirable.Quote:
Originally Posted by old man
So when's that PS9 coming out then? Does it need modding to play region specific games?
My Dreamcast thinks. It thinks I'm a jerk.
Is that a racist comment? ;)Quote:
Originally Posted by cleeg
lol I hope that is not true. I was just making a joke.Quote:
Originally Posted by Zz Badnusty
When the DC was originally released in Japan it had a pretty advanced AI system, but by the time it was released in the US the AI routines were overwritten by Windows CE.
Speaking of which, I'm thoroughly disappointed by the advertisement of Windows CE. I was hoping to find out that you could boot Windows CE and do all sorts of cool stuff on your Dreamcast. Too bad it was only a dumb SDK...
I'm surprised no one posted the launch ad:
I thought the "It's Thinking" advertising was pointing to the extremely well graphics, speech, sound, and auto-ability of it's games as that time, which was on point when you look at a Dreamcast game and then compare it to a PlayStation and Nintendo 64 game.
All I recall is that when I was a sophomore in HS and Dreamcast launched, I remember thinking how it made my PlayStation games look old as heck.
I didn't even fathom SEGA coming back after Saturn, let alone going from 32-bit all the way to 128-bit.
The ad-verts were catchy for late 90s-millennium era.
but a shame they still got out-hyped by SONY with PS2.
Whoever ran the Segata Sanshiro campaign could have sold the then-new system to the perpetual cynics in Europe and NA. Now that was Sega's marketing at its finest.
Here's a link to an advertising pamphlet
It's currently on my wall in my kiosk room, and considering that's in a complete state of disarray I am not able to get a better picture currently. It was definitely marketed after A.I. that could school you! There's more in the pamphlet to prove that fact but I don't yet have a scanner...I'm working on it!