These are the only relevant sections I've seen in The Ultimate History of Videogames (though I have actually noticed some pretty glaringly silly mistakes in the book, but I'm hoping these were minor taken-for-granted oversights)
Quote:
"The marketing arm behind Sega's American release was considerably smaller than Nintendo's. Formed in April 1986, Sega's consumer products division consisted of two men, Bruce Lowry and Bob Harris, working with a couple of administrators out of a small room in the back of the company's coin-operated games offices....... Harris, who had come from the J. Walter Thompson advertising agency, helped create the packaging for the Master System."
Now we know who to blame for that packaging :D
Quote:
"Although the Master System was not as widely distributed as the NES, it could be found in most major cities across the country in time for the holidays."
Quote:
"Nintendo had several advantages right from the start. The marketing clout Nintendo received from its association with Worlds of Wonder opened doors to retailers, which remained closed to Sega. Anyone who wanted to sell Teddy Ruxpin and Laser Tag, including Sears and Toys "R" Us, was going to hear about the Nintendo Entertainment System."
Quote:
By the time Sega had sold 100,000 Master Systems, Nintendo had already sold more than 2 million NES units and the gap was widening. Nintendo had better market awareness and more money for advertising.
Quote:
While we had gotten into all the retailers they (Nintendo) did, we simply did not have the resources to compete against Nintendo's huge marketing budget, and the decision was made to look for a partner. We hooked up with Tonka, and they took over the distribution and put a tremendous amount of money into marketing dollars. They put over $30 million into marketing. - Bruce Lowry
Interestingly if SMS really did only sell like 100,000 in the US by ~the mid point of 1987 (this should've been when NES was at ~2 million), and Tonka took over in 88' then the sales that SMS did have in the US must be mainly due to Tonka, and not Sega.
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In regards to Commodore -
Quote:
"Commodore did its usual Jack Tramiel stunt - not paying the bill. If your guys are dumb enough to keep shipping him product, he lets them keep shipping. Pretty soon Commodore owes them so much money that they run out of cash flow and they find themselves out of business. At that point, Commodore comes in and buys the company for a song, then forgives its own debt." -AI Alcorn, former vice president, Atari
The preceding, and a whole load of other accusations I've run into indicate that the C64 wasn't simply built on manufacturing efficiency (ie Commodore's manufacturing efficiency itself was possibly built on them being a little crooked, allowing them to put companies like MOS into financial difficulty and then buy them up)
Quote:
"At the January 1984 Consumer Electronics Show, Commodore posted an enormous back-lit sign boasting sales of more than two million VIC-20s and one million Commodore 64s."
This has C64 sales even lower than the Reimer graphs (unless this quote is in regards to US sales alone)
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I also found this quite interesting as a difference between US/UK
Quote:
"In the early 1980s, computer game makers still sold their games in plastic bags with labels. Hawkins found the situation laughable and proceeded to apply his marketing wizardry to revolutionize the way computer games were packaged. Hawkins referred to his packaging as "album covers." Album covers were custom-made boxes with professional art and the designers' names placed prominently on the label."
Were Electronic Arts really one of the first companies to properly package computer games in the US? Britain was definitely doing this during 1982 at the very latest from what I've seen.