http://kotaku.com/5991181/ea-ceo-joh...?post=58368505
Alot of this is due to the fact that EA's NASDAQ stock has been freefallin' since the market collapse of 2008 as well as the negative backlash regarding the execution of Mass Effect 3.
(Sings Free Fallin' by Tom Petty)
EA although the biggest western publisher in the World, is at risk of caving in on itself if it can't produce any more strong selling IPs.
There's a video by CleaverNoobs that talks about the signs that another Game Market crash like 1983-1984 is imminent. I, for once agree with him.