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First, GameStop claimed Wii U marketing has "not broken through the way that it needs to" thus far, noting that consumers are having a tough time understanding the system's features, namely the GamePad. "We still have an education process we need to go through," the company said.
The second reason why the Wii U has come up short thus far is due to a lack of blockbuster, system-moving titles, GameStop said. Raines said New Super Mario Bros. U was a compelling first-party launch title, but a dearth of intriguing titles has kept system adoption low since.
"We're seeing the ramifications of that today," GameStop said.
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