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I have Super Fantasy Zone and Batman which have that box. They are really cool, but they are backwards, with the cover on the back and whatnot. Maybe it is because the Japanese read from right to left or something like that? No wonder they lost WW2. What I REALLY like is the shape of the Sunsoft cartridge. Panorama Cotton even has this shape despite being released in a normal-sized box. I believe Sunsoft's Famicom games also came in small plastic boxes of equal size.
I also noticed that Taito's Japanese games also use a different type of cartridge. I guess Sunsoft and Taito Japan had some sort of EA/Acclaim deal going on.
The small-box games are really cute - the shape makes getting the manuals out (without destroying them a little) a pain in the arsebutt though. Games with fat manuals just wouldn't've coped at all, so this being the standard size for cases just wouldn't've been practical :p
http://i266.photobucket.com/albums/i...ble-sonics.jpg
Here's most of mine (I got Fantasy Zone since, too). The Lemmings has nice boxart, despite being orange :)