no, the NFL shopped it out, and offered it to several companies, including 2K. EA got the high bid.
http://www.gamespot.com/news/big-dea...eement-6114977
A source close to the negotiations said it was at a spring 2004 off-site meeting attended by top NFL officials that the league determined it would take the league license exclusive. GameSpot was told the league put the license up for bid and that EA was among as many as five software publishers competing for it. An EA spokesperson said today, "Obviously, exclusives are more expensive. We are most certainly paying a premium."


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Death To MP3, 
