Nintendo needs to start money hatting for exclusives. The problem is that they can't afford it. They sell each Wii U at a loss which is earned back after one game sale. That's risky enough, but they are being pressured by retailers for a price cut, which would eat them alive if the console starts selling.
They need to convince people it's worth buying right now, an expensive machine with no games other than expensive, poorly performing 360/PS3 ports. Rather than a new cheaper Xbox 360 or Playstation 3 with a ton of games already available. They will soon need to do that against an even cheaper 360 SKU, the new Durango, and the PS4 with Vita integration & a PS3 cut.
Steambox is coming too. Nintendo has a lot of money in the bank, and they are going to need to burn a lot of it to weather the coming storm.
They need to view this as a huge crisis, and start releasing first party games that are new and exciting. The pillar of the 3DS as a revenue stream will help, which is why I think at best, they'll break even this generation.

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