Shenmue sold well, but it would have had to sell more than one copy to every DC sold to recoup the costs. But a lot of the budget was supposedly for assets that could be used/reused in more than just the first game.
The 70M budget is a lot for one game, but when you consider that it may have rolled into 3-4+ games it starts looking much better.
As it stands, it's one of the best selling DC games out there... the problem is the DC itself ended too soon and the game not only couldn't have sales "legs" to continually gain more money, but the work on the assets for multiple games only made it to the second game (which had even less time to sell).

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