Don't forget that prerecorded VHS tapes of mainstream films used to be ungodly expensive -- like, close to $100 in 1980s dollars per film, which is insane. The effect was to keep home consumers from buying films, and force them to rent instead, with wholesale sales to rental outlets making up the vast majority of sales.
Only later in the 1980s, with the release of Top Gun and then E.T. at lower prices, did VHS movies become affordable. Had they been affordable from the start, it's possible copying wouldn't have been so widespread.
Above a certain price point for any item, media consumers no longer care about doing the (legally) right thing, because they perceive their relationship to content distributors as an adversarial one in which each side is expected to try to screw the other.

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