I will probably get some heat for this but I just have to say it. While I will forever maintain that I loved the original Xbox and Xbox 360. I have not been impressed with the brand since about 2010. 2010 was Kinect and then in 2013 everything about XBO just turned me off. I'm not impressed with Spencer either. He is great at over-promising then massively underdelivering. Yes, he is great as the nice guy act but that's not enough. The MS studio acquisitions. Eh. He bought the We Happy Few devs before their game was out and the game ended up being a POS. Ninja Theory. They make technical showpieces with mediocre combat. Hellblade 2 won't be a massive system seller. Hellblade barely broke 1 million on 3 platforms combined. Obsidian. They are hit and miss but Outer Worlds is like Fallout. So they bought a dev to make more of what is already out there? Besides I thought they bought the Wasteland devs. Wasteland 2 didn't set the world on fire either. Then they bought the studio that only made Forza for them...so now they will...make more Forza for them. Ok then. Now Phil thinks he just wants to buy a bunch of Asian developers. Why not just stop buying everything. Work with them instead and built a partnership. Having a giant checkbook isn't exactly great leadership to me.
Even for those who like these games and that's fine. I just don't see them as massive system sellers. Sony and Nintendo are great at having a few big system sellers then filling the rest with smaller but solid titles to keep momentum plus the 3rd party titles. A lot of these games for MS seem like the smaller titles you keep the momentum going but are forgetting the real big system sellers to go with it. I think they also fail to realize Gears/Halo are not the juggernauts they once were. Cover shooters have fallen out of favor in recent years, now things like Doom Eternal are the modern shooter. Gears hiding behind walls seem dated. Gears 5 the big reinvention for the series, did it win anything at the TGAs? Halo..it's Halo. Fans will buy it but not much industry buzz outside of that last few entries.
Phil seems so reactionary. Sony made 1 studio purchase. Nintendo, none. Both doing much better in getting games out and in sales. Phil tried to jump the gun with the Xbox SeX announcement. I don't think it created nearly as much buzz as MS hoped. Reactions range from. Cool to ..meh. Overall it just seems lukewarm at best. Not to mention the name is horrible. It's better than the XBO reveal at least. More of wait and see. There was more buzz about the NX even when people knew literally nothing about it. Just rumors and speculation. Don't get me wrong Phil is much better than Don and he is genuinely trying. I just don't see it as being enough unless Sony massively drops the ball with their reveal. I don't dislike Xbox brand. I'm just not overly enthusiastic about it like I once was.



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